NYC → OPO/ V.2026

BUILDING INDEPENDENT PRODUCTS & SELECTED COLLABORATIONS

I DESIGN AND BUILD
WHAT SHOULD EXIST NEXT.

WORKING ACROSS DIGITAL PRODUCTS, EMERGING TECHNOLOGY AND NEW VENTURES → FROM EARLY IDEA TO WORKING PRODUCT.

CURRENTLY BUILDING

SYSTEM STATUS / ACTIVE

BUILDING INDEPENDENT PRODUCTS AND SELECTIVELY WORKING WITH FOUNDERS AND TEAMS TO TURN IDEAS INTO PRODUCTS, SYSTEMS AND NEW VENTURES.

INDEPENDENT PRODUCTS IN DEVELOPMENT TECHNOLOGY EXPERIMENTS PROTOTYPING SELECTED COLLABORATIONS OPEN

SELECTED BUILDS ↓

PRODUCTS, VENTURES AND EXPERIMENTS BUILT THROUGH DESIGN, TECHNOLOGY AND ENTREPRENEURSHIP.

06 BUILDS / 2026

CREATIVE STUDIO / 2017 - PRESENTVENTUREERVA DESIGN+ VIEW BUILD

CREATIVE VENTURE / 2025 - PRESENTVENTUREDEPARTMENT+ VIEW BUILD

PRODUCT STUDIO / 2025 - PRESENTPRODUCTMATÉRIA 93+ VIEW BUILD

DIGITAL PLATFORM / 2020 - ACTIVEPLATFORMPALLATO.PT+ VIEW BUILD INDEPENDENT MEDIA / 2025 - ACTIVEARCHIVEDESIGN ARCHIVE+ VIEW BUILD

SWIMWEAR BRAND / 2017 - 2019BRANDBRADLEY+ VIEW BUILD

VENTURES ↓

PROJECTS BUILT FROM THE INSIDE, COMBINING CREATIVE VISION, BUSINESS THINKING AND LONG-TERM EXECUTION.

02 ACTIVE VENTURES

CREATIVE STUDIO / 2017 - ONGOING

ERVA DESIGN

An independent design studio connecting specialized creative talent with ambitious brands around the world.

ROLE / CO-FOUNDER / CREATIVE DIRECTION / BUSINESS DEVELOPMENTVISIT ERVA DESIGN

CREATIVE VENTURE / 2025 - ONGOING

DEPARTMENT

A creative venture studio building brands, products and businesses from early-stage ideas.

ROLE / FOUNDER / CREATIVE DIRECTION / BUSINESS DEVELOPMENTVISIT DEPARTMENT

EXPERIMENTS & NOTES ↓

IDEAS, REFERENCES AND FIELD NOTES FROM AN ONGOING PRACTICE OF DESIGNING, BUILDING AND LEARNING IN PUBLIC.

OPEN RESEARCH

NOT EVERY IDEA NEEDS TO BECOME A COMPANY OR A FINISHED PRODUCT. SOME EXIST TO TEST A POSSIBILITY, LEARN A NEW SYSTEM OR REVEAL A DIRECTION WORTH PURSUING.

AI / RESEARCHEMERGING TOOLS

PREVIEW

Emerging tools as materials for creativity, utility and new business models.

STATUSEXPLORING

PROTOTYPESINTERFACES / TOOLS

PREVIEW

Functional prototypes, small digital products and new interaction systems.

STATUSEXPLORING

PROCESSBUILD LOG

PREVIEW

NOTES ON PRODUCTS, SYSTEMS, PROCESS AND LEARNING IN PUBLIC.

STATUSEXPLORING

REFERENCESDESIGN ARCHIVE

PREVIEW

REFERENCES, IDEAS AND OBSERVATIONS ON CONTEMPORARY CREATIVE PRACTICE.

STATUSONGOING

FIELD NOTESFIELD NOTE 08

PREVIEW

8 COMMON MISTAKES THAT CAN EXCLUDE YOUR DESIGN APPLICATION.

STATUS2025

MARCELO'SS PACHECO

01VENTURE DESIGNOpportunity, proposition, prototype and launch.

02CREATIVE DEVELOPMENTDigital products, tools and interactive experiences.

03EMERGING TECHNOLOGYAI-enabled workflows, experiments and new creative formats.

04PRODUCT & CREATIVE DIRECTIONVision, design systems and end-to-end execution.

Marcelo Pacheco is a design entrepreneur and creative technologist working between New York and Porto. His practice combines design and creative direction to turn early ideas into working products, digital systems and new ventures.

Working between independent projects, technology experiments and selected collaborations, Marcelo is interested in how emerging tools can create new forms of creativity, utility and business.

Alongside building independent products, Marcelo develops creative work through ERVA Design and DEPARTMENT.

CHANNELS